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What's it about?
To mark the 50th anniversary of Behaviorally, the market leader for driving shopper growth, Alex Hunt (CEO) and Crispin Beale (President) sit down with Kristin Luck (Founder of Scalehouse and President of ESOMAR).
What's in it for me?
We will discuss:
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what 50 years of learnings have taught us about shopper behaviour
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ways in which the disruptive forces of technology have underpinned Behaviorally’s transformation into a digital-first player
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the capabilities that will differentiate Behaviorally, and others who create and deliver value through insights for the next 50 years
Who is this for?
All those interested in shopper behaviour and building a digital-first agency.
Speakers
Alex Hunt
Chief Executive Officer at BehaviorallyBased in New York, Alex is the CEO of Behaviorally and is a recognized pioneer in the practical application of behavioral science to shopper marketing in order to help clients develop consumer experience that drive business growth. Prior to Behaviorally, Alex spent a decade building System1 Research (formerly BrainJuicer). Latterly, leading clients facing teams across 14 global offices as well as serving as an Executive Director of the System1 Group PLC Board. Alex’s career began at Kantar Millward Brown working in both the UK and US.
Alex is acknowledged as an industry thought leader and a regular contributor to industry events as an advocate for the power of consumer insights to fuel commercial growth.
Crispin Beale
ESOMAR Representative, Senior Strategic Advisor at mTab, CEO at Insight250, CEO Insights250 & Group President at BehaviorallyCrispin Beale is a marketing, data and customer experience expert. Crispin spent over a decade on the Executive Management Board of Chime Communications as Group CEO of leading brands such as Opinion Leader, Brand Democracy, Facts International and Watermelon. Prior to this Crispin held senior marketing and insight roles at BT, Royal Mail Group and Dixons. Crispin originally qualified as a chartered accountant and moved into management consultancy with Coopers & Lybrand (PwC). Crispin has been a Board Director (and Chairman) of the MRS for c15 years and UK ESOMAR Representative for c10 years. As well as being CEO of Insight250, Crispin is currently Group President of Behaviorally with responsibility for the client and commercial teams globally and the Senior Strategic Advisor at mTab.
Kristin Luck
ESOMAR Council Member, President at ESOMAR, Founder and Managing Partner at ScalehouseKristin Luck is ESOMAR President and serves as an advisor and growth strategist to several cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that Decipher acquired. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double- and triple-digit growth.
Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets executing their entry into the U.S.
In addition to her non-profit association work with ESOMAR, Kristin is the founder of Women In Research and sits on the boards of The ESOMAR Foundation, The Nature Conservancy and International Women's Forum.