Quick summary of this CLICK
Predict the Unpredictable?! – challenges & (new) solutions
How many times has the Research/Insight function been asked to predict where the next big hit is? Will the consumer demand increase or decrease next quarter ? Some stakeholders are expecting a giant ‘crystal ball’ sitting on the deck of the Research/Insight department to give them the answer.
As the environment we are operating in becomes increasingly volatile and disruptive, how do we predict the unpredictable? If this topic is relevant to you, please come join our next ESOMAR CLICK session to share our common challenges and discuss possible solutions.
This session will focus on sharing challenges that R&I functions face in the ‘prediction’ space and brainstorming solutions. Some possible directions to explore:
Reframe ‘prediction’ challenge: think outside the box
Leverage rich real-time and behaviour data
Discover the relationship between traditionally unrelated data
Connect ‘big data’ and ‘small data’
What's it about?
CLICK is a long-time initiative of ESOMAR to offer an informal and interactive place for connection, sharing, sound boarding and inspiration - exclusive to end-users of insights and analytics / client-side researchers.
In response to community demand, ESOMAR is thrilled to be organising monthly CLICK meetings for the entirety of 2022.
What's in it for me?
These interactive one-hour sessions can vary in topics, as the discussion is guided by those attending; however, all CLICKS offer:
A network of peers in similar roles interested in sharing best practices to help you resolve any business challenges you may have or encounter
An overview of what's trending, top of mind, and on the agenda for other end-users / client-side researchers to inspire you, your team and your work
A safe space, void of sales pitches and exclusively for you, the end-user, to openly contribute, question and make comments on what's discussed
Who is this for?
This CLICK Community Circle is a must-attend for all end-user / client-side researchers. Please note, that research agencies, suppliers and consultants will not be permitted into CLICK circles, though we do encourage checking out and joining other ESOMAR events and circles .
How do I join?
Register via the 'join' button, and we will send you a Microsoft Teams link closer to the date, which will allow you to join the discussion.