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What's it about?
This event, held by ESOMAR in cooperation with IE Business School, in Madrid, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.
Agenda:
17:30: Welcome & Introduction
Maria Alvarado, Sr Partner at Brand Leadership Group
17:40 How can Milka Chocolate sparkle at Christmas?
Annette Crehan , Senior Consumer Insights Manager for Innovation & Strategy, Europe at Mondelēz International
17:55 Q&A
18:00 La Prohibida: Building a brand putting the consumer at the center
María Pilar Panivino Gonzalo , Directora Consumer Insights & Medios en Mahou-San Miguel
18:15 Q&A
18:20 Panel Discussion | Profiles and Skillsets for Data, Research & Insights
A panel of practitioners will discuss profiles and skillsets needed to enter the market research industry :
Maria Alvarado, Sr Partner at Brand Leadership Group, Annette Crehan , Senior Consumer Insights Manager for Innovation & Strategy, Europe at Mondelēz International, María Pilar Panivino Gonzalo , Directora Consumer Insights & Medios en Mahou-San Miguel, Ana Maria Aldana , Global Google Growth Manager, Nielsen
19:20 Summing up and a few words on ESOMAR YES (Young ESOMAR Society) Maria Alvarado, Sr Partner at Brand Leadership Group
19:30 – 20:30 Networking drinks
What's in it for me?
Case studies will demonstrate the relevance of market research in generating insights, fuelling innovation and getting closer to consumers.
An open session will discuss skillsets needed to enter the market research industry and students’ aspirations in preparing themselves to enter the job market.
Who is this for?
This event is open for students at IE Business School.